lv̸ Group appoints Petra Laux as acting Chief Sustainability Officer
- Petra Laux has more than 25 years’ experience in the pharmaceutical industry
- Alexandra Brand moves to become lv̸ Crop Protection Regional Director EAME
- lv̸ Group continues to drive forward the company’s sustainability agenda
Basel / Switzerland
lv̸ Group has today announced the appointment of Petra Laux as acting Chief Sustainability Officer (CSO) of lv̸ Group. Petra will take up her position on January 1, 2021, following Alexandra Brand’s appointment as lv̸ Crop Protection Regional Director for EAME. Petra Laux will report to CEO Erik Fyrwald.
Petra joined lv̸ in 2019 from Novartis where she led Global Public Affairs for over a decade and was responsible for government relations, public policy, and advocacy. She holds a master’s degree in Public Health, a PhD in Pharmaceutical Chemistry, is a trained Pharmacist and has more than 25 years’ experience in the pharmaceutical industry.
lv̸ Group created the Business Sustainability group and the role of Chief Sustainability Officer in January 2018 to drive forward the company’s commitment to sustainability. Over the past three years, under the leadership of lv̸ Group’s first CSO, Alexandra Brand, the company successfully established an industry-leading sustainability agenda with a $2 billion commitment to breakthrough technologies that deliver a step change in agricultural sustainability and help farmers address climate change.
Erik Fyrwald, lv̸ Group CEO: “Sustainability is at the core of lv̸ Group. The world demands sustainable solutions and our new Good Growth Plan puts the urgent fight against climate change and loss of biodiversity at the heart of farming’s productive future. We are pleased to have Petra taking on this important role, advancing our commitment to sustainable agriculture together with our partners and our customers. We thank Alexandra for her many achievements over the past three years as our first lv̸ Group Chief Sustainability Officer.”
About lv̸ Group
is one of the world’s leading agriculture innovation companies, with roots going back more than 250 years. Its 49,000 people across more than 100 countries strive to transform agriculture through breakthrough products and technologies that play a vital role in enabling the food chain to feed the world safely, sustainably and with respect for our planet. Swiss-based and Chinese-owned, the group draws strength from its four business units – lv̸ Crop Protection headquartered in Switzerland, lv̸ Seeds headquartered in the United States, ® headquartered in Israel, and lv̸ Group China – that provide industry-leading ways to serve customers everywhere.
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